Online branding for Maililian Furniture
Between 2004 to 2006, i worked as freelance design consultant to partner with German furniture startup "Malilian", to provide full-service design for their branding and website.
MaLiLian one-off furniture is positioned as Art for Living and caters to a global cosmopolitan clientele. Bold, dynamic and modern are the core attributes
about the design direction.
Typography and Layout systems
the typeface "Optima", designed by German Typographer Hermann Zapf, with two different weights, to ensure a optimal legibility for both print and screen.
Bold Pink with a few different shade, help the visual hierarchy to be created in communication. A series of the grays, providing a neutral background for the furniture designers expressive creations.
The companys catalogue is web-based and needs to visualize the products in a very upscale fashion. In addition, exhibitions and events shall be published. MaLiLians expressive design asked for a sophisticated and very reduced graphic design.
the website provides a fully functional communications channel between MaLiLian, professional partners e.g. architects, media and customers. At the same time the site provides the emotional backdrop for the product philosophy. www.malilian.com has delivered a strong interest in the furniture pieces resulting in numerous sales.
One of the key features of the site is the users easy and playful navigation in discovering the furniture objects. The site mirrors the quest for interaction posed by MaLiLian objects in real life. The user is able to discover them via different avenues such as the themes defined by surfaces and materials as well as by the shapes and functions of the furniture pieces. At the same time such path of discovery can be changed at any time of the exploration.
the design for the web site won 2005 IF design award, in category communication design (Germany)